March 12, 2012
“All the new media, including the press, are art forms which have the power of imposing, like poetry, their own assumption,” Marshall McLuhan observed. We live in a time when new media is so ubiquitous as to be omnipresent and the only escape from the world we’ve built is to be out of satellite range—or, even more difficult, to simply turn it off.
But we don’t because we won’t because, like the greatest pharmaceutical drugs, new media has rewired our brains to change the way in which we perceive ourselves and the world itself. The way in which we live has become so extreme that we are hard pressed to remember how we operated any other way. We take for granted the way in which these interactions create and define experience, allowing ourselves to fall under the spell, whether we want to or not. At a time when to not have a Facebook account is an act of defiance, we must consider the bigger picture—the machine itself….